Strategies and tips for working with Millennials. This course examines the factors driving today’s real estate market. This course will take you beyond the newspaper headlines to illustrate how the former driving factors of real estate no longer apply, as millennial buyers outpace baby boomers (previously the largest real estate buyer group). You will learn how millennials—today’s largest real estate market—buy, sell, rent, strategize, and communicate. Learn how you can better serve this new leading population of clients.

This course will challenge past approaches to working with clients and illustrate successful approaches to working with today’s buyers and sellers. Get insight into how to educate yourself about millennials’ specific preferences and how builders and the real estate industry are responding to them.

You will explore essential expectations and patterns so you can refine and re-tool and your knowledge and practices, as well as your branding and image to reflect an understanding of the new real estate model. This course focuses on increasing your ability to work effectively and productively with millennials to achieve their real estate goals, as well as yours!